247Ebook Lectures: Personal Selling [Lesson 1]

Read More: 247EBOOK LECTURE: ADVANTAGES & DISADVANTAGES OF PERSONAL SELLING (LESSON 2)

Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product.

Read More: 247EBOOK LECTURE: ADVANTAGES & DISADVANTAGES OF PERSONAL SELLING (LESSON 2)

Personal selling process refers to a process that occurs when a sales representative meets with a potential client for the purpose of transacting a sale. ... The sales process can be used in face-to-face encounters and in telemarketing.


Read More: 247EBOOK LECTURE: ADVANTAGES & DISADVANTAGES OF PERSONAL SELLING (LESSON 2)


Read More: 247EBOOK LECTURE: ADVANTAGES & DISADVANTAGES OF PERSONAL SELLING (LESSON 2)



Read More: 247EBOOK LECTURE: ADVANTAGES & DISADVANTAGES OF PERSONAL SELLING (LESSON 2)

Read More: 247EBOOK LECTURE: ADVANTAGES & DISADVANTAGES OF PERSONAL SELLING (LESSON 2)