247Ebook Handout: Full Internet Marketing Handout

Chapter 1: Introducing Internet Marketing

How significant the Internet as a Marketing tool?
How does Internet Marketing relate to e-Marketing, e-commerce and e-business?
What are the key benefits of Internet Marketing?
What differences does the Internet Introduce in relation to existing marketing communications models?

To conduct Internet Marketing, we need to build and create databases in which they could be used to support Internet Marketing activities.

These Databases could be:
Customer Databases
Competitors Databases
Suppliers Databases
Intermediary Databases
Agents & Brokers Databases


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