247Ebook Lecture: Marketing Evolution [Lesson]

MARKETING EVOLUTION



•Production Orientation
•Marketing Orientation
•Sale Orientation
•Product Orientation
•Social Responsibility and Human Orientation



Production Orientation: A business approach or philosophy in which whatever a company makes or supplies is the focus of the management's attention.


Market Orientation: A business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers.

Sales Orientation: A business approach or philosophy that focuses on promoting sales of whatever a company makes or supplies, through marketing and sales calls.

Social Responsibility and Human Orientation: This involved as a economic and social condition of the 1970s.