247Ebook Lecture: The 5S's of Internet Marketing

The 5S's of Internet Marketing


Sell – Grow sales
Includes direct online sales and sales from offline channels influenced online. Achieves through wider distribution to customers you cannot readily service offline or perhaps through a wider product range than in-store, or lower prices compared to other channels


Serve – Add value


Achieved through giving customers extra benefits online or inform product development through online dialogue and feedback


Speak – Get closer to customers
Creating a Two-Way dialogue through web interactions like famous and surveys and conducing online market research through formal surveys and informally monitoring chat rooms…


Save- Save costs
Achieved through online e-mail communications, sales and service transactions to reduce staff, prints and postage costs. Savings also accrue through web self-service where customers answers queries through online content


Sizzle – Extend the brand online
Achieved through providing new propositions, new offers and new experiences online while at the same time appearing familiar.