247E-Book Project: An Assessment Of Sales Promotion On Consumers Goods

ABSTRACT

This work is an attempt to appreciate the effect of Sales Promotion on the Marketing of Consumer Goods. The unique characteristics of sales promotion and its tools are highlighted, so also are the problems, associated with the promotional programme. From the analysis, it was discovered that, sales promotion influence consumers buying decisions positively, results in brand loyalty which are in conformity with the views of famous author's on the subject. To further boost the effectiveness of sales promotion, the following are some of the recommendations of the researcher. To make sales promotion click, adequate advertisement must be earned out to-educate the consumers about the sales promotion procedures, benefits and timing. Before using sales promotion, the company should study the market trend, competitive environment and match them with the company's resources. Sales promotion can only be used, only where other promotional tools are found ineffective.

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